About

I’m Caden, a UI/UX designer with seven years of experience creating brand-led DTC and e-commerce experiences for global markets. My work starts with the business problem—not the canvas—and continues until the key experience is live.

I turn complex product value into clear information architecture, product storytelling, and visual systems that keep brand expression consistent across key touchpoints. Within the Shopify ecosystem, I work across theme and store configuration, Liquid, HTML/CSS, and GSAP to take key pages and interactions through to production—protecting responsive detail, interaction intent, and design fidelity along the way.

My decisions are grounded in business goals and behavioral evidence. I use Google Analytics, heatmaps, and past test results to identify friction and drop-off across the customer journey, then prioritize improvements that support conversion goals. I also use AI agents such as Codex for research, concept exploration, asset production, development, and debugging. AI shortens the path from idea to launch without replacing design judgment. I set the direction, make the key decisions, and own the final experience.