CADEN WEIUI/UX Designer

About

Portrait of Caden Wei

Every project starts from the business problem, not the canvas. I translate selling points into structure, build the system, and implement the parts that carry the experience: Shopify themes, Liquid templates, GSAP motion. For the rest, I work with marketers, photographers and developers.

AI agents run my research sweeps, draft assets and debug alongside me. Judgment, taste and the final call stay mine.

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Experience

2025.05 — Now
青岛蓝色之路数字技术有限公司 · Bluevista
UI/UX Designer — DTC websites

UI/UX and Shopify front-end for overseas DTC sites: Kraftsman (zero-to-one high-end DTC), template builds and upgrades across Sensarte, Fretta, AUCMA, Kitchen in the Box, iLander. Liquid, HTML/CSS, GSAP, theme & Markets configuration, AI-assisted asset production.

2024.04 — 2025.04
Freelance
UI & brand web designer

Overseas e-commerce website UI, brand visuals, banners, campaign pages and asset production for multiple clients.

2020.07 — 2023.12
青岛伊可普电器有限公司
UI/UX Designer — Waterdrop & PAWAii

Sole UI/UX designer on the Waterdrop Shopify rebuild (component library, four breakpoint specs, GA/Optimize/Lucky Orange iteration). PAWAii store UI/UX and hand-coded GSAP motion modules for two smart-device pages. Design systems, responsive specs, cross-functional delivery.

2019.04 — 2020.04
青岛六一网络科技有限公司
UI Designer

Mobile app UI, web UI, brand visuals and project collaboration.

Education

Shandong University 山东大学 — B.Eng, Digital Media Technology 数字媒体技术, 2013–2017

Contact

cadenwei.design@gmail.com Figma ↗

This page reflects the public-safe scope of the portfolio.