I design brand and e-commerce websites, using business goals and user behavior data to shape the experience, and AI-driven front-end development to bring the design to life.
UI/UX Designer — DTC & Web Experiences.
A complete brand e-commerce experience around a high-ticket countertop appliance. A new website for a countertop kitchen appliance brand serving overseas markets — from selling points and page structure to full-site visuals, motion, and Shopify development and launch: the full path from design to live.
Full-site UI/UX, front-end development and Shopify configuration by me.
Pet-brand commerce meets smart hardware: store UI/UX plus narrative GSAP modules for two smart devices, designed and hand-coded, still live today.
Narrative motion modules designed and coded by me.
A full-site experience and visual rebuild of a mature Shopify store: component library and responsive adaptation specs, with iteration proposals informed by analytics, heatmaps and A/B testing.
Note: the live store has been redesigned twice since; the 2021 originals live in the design file.
I’m Caden, a UI/UX designer with seven years of experience, focused on brand and e-commerce websites. I use business goals and user behavior data to shape the experience, working across information architecture, visual systems, and interaction design, and taking key pages through development and launch.
Business goals, product information, and user behavior data come together to map browsing and task flows, setting content order and experience priorities.
Visual language, component library, and responsive adaptation specs — brand expression that holds up across devices.
Key pages and motion built with Shopify Liquid, HTML/CSS, and GSAP — carrying design decisions through to the live site.
AI integrated into design and development: visual exploration and rapid iteration refine each solution, and reusable working methods accumulate over time.
